The Stairlift Store
From Underperforming SEO to Up to 1,900% Growth in Monthly Leads
By the time The Stairlift Store came to us, they had already invested heavily in website and SEO services with other providers but had seen little return.
The business itself was well established, with more than 1,000 stairlift installations across the GTA. Online, however, the website was generating over 90% fewer monthly clicks and roughly 88%–95% fewer form enquiries than it does today.
They did not need another agency promising rankings. They needed a website and SEO strategy that could produce measurable business growth.
What We Found
The website did not have enough strong pages for the services customers were actively searching for. Important areas such as curved stairlifts, rentals, used stairlifts, outdoor stairlifts, narrow stairs, and removals had limited visibility.
Pricing and buying questions were not answered clearly enough, internal linking was weak, and the content did not fully show the company’s experience.
Traffic was reaching the site, but forms, calls-to-action, and service pages were not doing enough to turn visitors into enquiries.
What We Did
We improved the existing website instead of replacing it.
We expanded the site around high-intent searches, built stronger service and product pages, improved local relevance, and connected related pages through better internal linking.
We also added clearer pricing content, comparison guides, calculators, and articles answering common questions about installation, rentals, used stairlifts, mobility needs, and staircase types.
Finally, we improved forms, calls-to-action, mobile contact options, trust signals, and the path from search to quote request.
The goal was not simply to rank for more keywords. It was to attract the right visitors and make it easier for them to become customers.
The Results
The improvements produced clear growth in visibility, rankings, and enquiries:
- More than 900% growth in monthly website clicks
- Up to 1,900% growth in monthly form submissions
- Ranking keywords increased from 287 to 1,395
- Top-10 rankings increased from 33 to 73 keywords
- Top-three rankings increased from 8 to 33
Ready To Get More From Your Website and SEO?
The Stairlift Store’s growth came from improving the website, search visibility, content, service pages, and conversion paths together.
Webbies helps businesses turn more search traffic into qualified enquiries through practical website improvements and SEO strategies built around real business goals.